About Alex

Alex Finch, Manager of Finch Nasty Bait Co., is an avid fisherman, with a passion for finding and catching giant bass.  Alex caught a 13.06 pound Texas Sharelunker in March 2018 on a Finch Nasty Bait Co. lure.  That bass garnered the "Monster of the Month" award in the BassCashBash event on Lake Fork, a prize awarded for the largest bass caught on Lake Fork for the month of March.  He also has several notable tournament finishes, including First Place Overall in the 2013 Big Bass Splash on Sam Rayburn Reservoir in Texas. The tournament-winning bass weighed 9.90 pounds.
Alex fished competitively for Texas A&M University for two years and the Bassmaster Opens as a Pro in 2017. After graduating from Texas A&M in 2012, he learned that he had a passion for lure design and building high quality fishing lures. That passion led to the start of the Finch Nasty Bait Co. As the original owner of Finch Nasty Bait Co., Alex takes pride in knowing his work and products have helped thousands of fishermen enjoy their time on the water.
TPWD News Release — March 12, 2018 Lake Fork Does It Again: For angler Alex Finch, who landed the 13.06 pound Legacy Class largemouth bass during a solo fishing trip March 11, the catch checked off a “bucket list” item he’s been aiming at for years. See Full Story on TPWD site

Alex Wins Sealy Tournament

Alex Finch takes the win at the Sealy Outdoors Big Bass Tournament on Sam Rayburn

April 2013


Alex with the Monster of the Month on Lake Fork

Alex wins the monthly big bass tournament with a 13.06 lb Sharelunker catch in March 2018 on a Finch Nasty Nasty's Thumper in Juvenile Gizzard Shad pattern.